Many of us are actively trying to reduce our individual carbon footprint. Whether that’s through walking to work, reducing our meat consumption or refusing single-use plastic. But have you considered your environmental impact as a business or employee? We can also do our bit to help with the climate emergency. But businesses have more responsibility […]
The concentration of carbon dioxide (CO2) in our atmosphere, as of May 2020, is the highest it has been in human history. The climate emergency is here and now. However, the solution is a complicated and interdisciplinary challenge. My focus is on stopping greenwashing in marketing. Today, I am focusing on the fake solutions offered by
SEO is more than just tactics and techniques, it’s about making the correct information available to the right audience. Accessible design and content are just as important a consideration when it comes to optimising your site for SEO. A better experience for people will be rewarded by search engines which is clearly an SEOs end
A technical SEO freelancer is there to marry on-page SEO and design-led SEO changes together. They must do this while incorporating technical SEO improvements into a site. A technical SEO freelancer shares many of the skills of other SEO roles. They are likely organised, research-driven and analytical. But they also have some key skills that
If you are looking to hire an SEO freelancer, then stop and read this first. If you’ve never hired an SEO freelancer before and don’t have a lot of experience with this service, I will lay out how to do it without being ripped off. While there is no need to be an expert on
