Social enterprises should use SEO to grow because they face the same challenges as any other business. As such, they should utilise the same tools to achieve their aims. Search engine optimisation (SEO) is an essential marketing strategy for all organisations, and social enterprises are no different. SEO can support social enterprises and non-profits in […]
If you’re a freelance SEO, a marketer in a business or are looking to get into the SEO industry, you may be wondering, are SEO courses worth it? There are hundreds to choose from, with free and paid options. Some are intense digital courses, while others are long term commitments. They can be a great
Are you considering hiring an SEO freelancer for your local business? If so, have you considered hiring a local SEO freelancer from your city or region? Although any quality SEO marketer will be able to optimise your website for local traffic, sometimes working with someone local can boost your efforts. Today, I’ll explore some of
As an ethical marketer, one of my business principles is to tackle/reduce my impact on the climate crisis. I believe that it is the responsibility of companies, as much as individuals and governments, to be better and do better. Tackling the climate emergency is doable but it needs collective action. Why Businesses Should Tackle the
Ethical marketing is my core driving force. As an ethical freelance SEO specialist and marketing consultant, I often get asked what I mean by ethical. For me, ethical marketing is about understanding and sticking to my principles. But, what does that mean in practice? In this article, I’ll explain how I bring my ethical principles
