Why Every Business Needs to Address the Climate Crisis. Including Freelancers

Ethical Business, Green Marketing / March 28, 2022

As an ethical marketer, one of my business principles is to tackle/reduce my impact on the climate crisis. I believe that it is the responsibility of companies, as much as individuals and governments, to be better and do better. Tackling the climate emergency is doable but it needs collective action. Why Businesses Should Tackle the […]

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Why I’m an Ethical freelance SEO specialist

Ethical Business / February 28, 2022

Ethical marketing is my core driving force. As an ethical freelance SEO specialist and marketing consultant, I often get asked what I mean by ethical. For me, ethical marketing is about understanding and sticking to my principles. But, what does that mean in practice? In this article, I’ll explain how I bring my ethical principles

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Ethical Marketing New Year’s Resolutions 2022

Ethical Business / January 3, 2022

I think we can all agree that the past two years can suck it! So, with the hope that 2022 may be a better year for the world, I wanted to share some ethical marketing New Year resolutions that will help your business in the new year. Whilst resolutions are frequently personal challenges and often

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Best SEO Freelancer? Could It be Me?

Ethical Business / December 20, 2021

This article is a shameless advertisement for my SEO services! Honesty is part of my ethos and it wouldn’t be honest to say that this article wasn’t intended to show you my skills as an SEO freelancer. Am I the best SEO freelancer? Well, that entirely depends on you as a client, what you want

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Ethical Seasonal Marketing

Ethical Business / November 8, 2021

The holiday season is here. That means we are about to see a flurry of activity from companies and brands promoting their products and services. Whether you are a fan of this period or not, there is no denying it has become the mainstay time of the year for increased purchases. If you’re a small

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Is SEO Good for the Environment?

Technical SEO, Ethical Business / September 20, 2021

No matter what we do in life, we make an impact on the world around us. Whether for better or worse, marketing has an impact on the lives of everyone and everything on our planet. With this said, I truly believe that any tools can be used for good and SEO is a tool I

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Marketing Ideas for Vegan Businesses

Ethical Business / August 23, 2021

The vegan, vegetarian and plant-based market continues to grow in 2021. Vegan businesses, both new and old, will no doubt welcome this surge in customers. However, this latest increase will also draw brand new businesses into this marketplace. So, to stand out from competitors plant-based and vegan organisations will need to improve their strategy to

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How to make your Marketing More Eco-Friendly

Ethical Business, Ethical Marketing / August 16, 2021

Many of us are actively trying to reduce our individual carbon footprint. Whether that’s through walking to work, reducing our meat consumption or refusing single-use plastic. But have you considered your environmental impact as a business or employee? We can also do our bit to help with the climate emergency. But businesses have more responsibility

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Greenwashing In Marketing

Ethical Business, Ethical Marketing, Green Marketing / July 19, 2021

Button on keyboard that says greenwashing

The concentration of carbon dioxide (CO2) in our atmosphere, as of May 2020, is the highest it has been in human history. The climate emergency is here and now. However, the solution is a complicated and interdisciplinary challenge. My focus is on stopping greenwashing in marketing. Today, I am focusing on the fake solutions offered by

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Accessible Content & SEO

Content Marketing, Ethical Business / July 7, 2021

SEO is more than just tactics and techniques, it’s about making the correct information available to the right audience. Accessible design and content are just as important a consideration when it comes to optimising your site for SEO. A better experience for people will be rewarded by search engines which is clearly an SEOs end

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