Are you considering hiring an SEO freelancer for your local business? If so, have you considered hiring a local SEO freelancer from your city or region? Although any quality SEO marketer will be able to optimise your website for local traffic, sometimes working with someone local can boost your efforts. Today, I’ll explore some of […]
As an ethical marketer, one of my business principles is to tackle/reduce my impact on the climate crisis. I believe that it is the responsibility of companies, as much as individuals and governments, to be better and do better. Tackling the climate emergency is doable but it needs collective action. Why Businesses Should Tackle the
Why Every Business Needs to Address the Climate Crisis. Including Freelancers Read More »
Ethical marketing is my core driving force. As an ethical freelance SEO specialist and marketing consultant, I often get asked what I mean by ethical. For me, ethical marketing is about understanding and sticking to my principles. But, what does that mean in practice? In this article, I’ll explain how I bring my ethical principles
I think we can all agree that the past two years can suck it! So, with the hope that 2022 may be a better year for the world, I wanted to share some ethical marketing New Year resolutions that will help your business in the new year. Whilst resolutions are frequently personal challenges and often
This article is a shameless advertisement for my SEO services! Honesty is part of my ethos and it wouldn’t be honest to say that this article wasn’t intended to show you my skills as an SEO freelancer. Am I the best SEO freelancer? Well, that entirely depends on you as a client, what you want
The holiday season is here. That means we are about to see a flurry of activity from companies and brands promoting their products and services. Whether you are a fan of this period or not, there is no denying it has become the mainstay time of the year for increased purchases. If you’re a small
No matter what we do in life, we make an impact on the world around us. Whether for better or worse, marketing has an impact on the lives of everyone and everything on our planet. With this said, I truly believe that any tools can be used for good and SEO is a tool I
The vegan, vegetarian and plant-based market continues to grow in 2021. Vegan businesses, both new and old, will no doubt welcome this surge in customers. However, this latest increase will also draw brand new businesses into this marketplace. So, to stand out from competitors plant-based and vegan organisations will need to improve their strategy to
Many of us are actively trying to reduce our individual carbon footprint. Whether that’s through walking to work, reducing our meat consumption or refusing single-use plastic. But have you considered your environmental impact as a business or employee? We can also do our bit to help with the climate emergency. But businesses have more responsibility
The concentration of carbon dioxide (CO2) in our atmosphere, as of May 2020, is the highest it has been in human history. The climate emergency is here and now. However, the solution is a complicated and interdisciplinary challenge. My focus is on stopping greenwashing in marketing. Today, I am focusing on the fake solutions offered by
