Copywriting for charities is about getting your message front and centre. You already do fantastic work, so make sure everyone knows about it with copywriting that celebrates your successes and convinces your audience to help. This is my simple guide on copywriting for charities. I cover why your organisation should use it, where to produce […]
I’ve always nailed my colours to the mast when it comes to environmental and social justice. As a business owner, there is a greater social responsibility held by my professional self than in my personal life because it’s organisations and businesses that have the greatest impact on our world. While I may be a small,
Free Charity Website – A Middleton Marketing & Instadesign Collaboration Read More »
Communication is key for non-profits and those in the charity sector. but how can non-profits use copywriting effectively as part of their comms strategy? Today I explain non-profit copywriting that can help your organisation grow. From crafting inspirational content to bolstering your SEO, copywriting is vital for the third sector. Read on to learn how
If you are a web agency, PR firm or digital business looking to grow, then check out the benefits of white-label SEO services. Whether you currently offer SEO as part of your agency or want to add it to your repertoire, white labelling SEO can quickly benefit your business. As an experienced white-label SEO provider,
If you are reading this, you may be looking for an independent digital marketing consultant. You may have simply typed marketing consultant or independent consultant. If that’s the case, you are probably looking for someone who is freelance, has integrity and, most importantly, can help you with your marketing journey. I’ll explain what makes a
What Is An Independent Digital Marketing Consultant Read More »
After the great resignation of 2020, we’ve seen more people wanting to get into freelance content marketing and copy writing. While it’s not as easy as many on social media make out, it can be a rewarding profession with many perks. With the potential for flexible hours, remote working and higher wages, many people are
How To Get Into Freelance Content Marketing and Copy Writing Read More »
Countless ethical issues in marketing make the industry a distrusted sector. From pushing overconsumption through to gross sales tactics. Stereotyping and greenwashing that damage rather than help society. Plus, fake appeals to inclusivity. Traditional marketing has a significant rap sheet. Of course, it doesn’t have to be this way, with more companies, including myself, adhering
This article discusses ‘what is eco-friendly marketing?’, a common question in today’s ethical consumer landscape. Eco-friendly marketing focuses on the environmental impact of products and services and the ecological effect of the marketing itself. I will share tips for eco-friendly marketing that focus on straightforward, honest messaging and practising what you preach. What is eco-friendly
Content marketing for eco-friendly brands is easy when your business is based on environmental ethics. Environmentally conscious consumers are looking for brands that support their principles and have a reduced impact on the planet whilst still offering the product they need at the prices they want. You should use your content marketing strategy to provide
One of my very first articles on this blog was about plant-based food company Meatless Farms and its controversial take on vegan product marketing. Over two years since writing, the vegan product market has exploded further, and today I wanted to share another plant-based brand whose controversial food marketing & packaging I think is on
Conscious Campaigns: Trolling the farming lobby with Controversial Food Marketing Read More »
