If you are a web agency, PR firm or digital business looking to grow, then check out the benefits of white-label SEO services. Whether you currently offer SEO as part of your agency or want to add it to your repertoire, white labelling SEO can quickly benefit your business. As an experienced white-label SEO provider, I’ve seen my services immensely benefit my clients and their customers over the past few years. Read on to learn some of the benefits of white-label SEO and why it might be the right fit for your business.
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White-label SEO Benefits
Firstly, what is white labelling? In its simplest form, white labelling is where services offered by a business to other organisations are done so without their branding so they can be shown to the organisation’s end customer. The end customer believes the agency they are working with is providing the service, but in truth, it is being subcontracted out. This could be to a freelance SEO like myself or to another agency.
So as an example, I may undertake an SEO audit for one client on behalf of an agency and provide the audit unbranded so the agency can rebrand it in its own style and then present it to the end client. Furthermore, the business doing the work may even present findings or services as the middle agency. It all depends on what has been agreed. So, now we can discuss the benefits of white-label SEO.
Affordable for Agencies
One of the primary reasons an agency may choose outside workers to complete SEO is simply the affordability of it. Freelance white-label SEOs or white-label agencies often provided a discounted rate to the agency hiring them. The freelancer hasn’t had to spend the time and expense to acquire or manage a new client. Therefore, this discount usually represents less time spent on the client with a hands-off approach.
This allows the agencies to add a margin to services and gain a profit without significant time spent on an account. Their role usually becomes an account or project manager. Hiring on a contract basis also allows agencies to only pay for those skills when required. This reduces the financial burden of a full-time staff member, which moves us nicely on to the next section.
Experts Without Hiring
The second main reason an agency would benefit from a white-label SEO service is by not having to employ full-time staff. Most white-label SEO service providers do so on a contract basis, whether for monthly SEO services or a one-off project. If you don’t currently have anyone trained in SEO, but your clients are requesting the service, this is the perfect solution.
An SEO expert can provide a high level of service without the agency having to worry about the cost of training, a full-time salary, work benefits or the general admin time it takes to onboard new staff. Hiring a sub-contract is a cost-effective, quick way to add your team without increasing your costs rapidly.
Growth and Focus
With the two main benefits above, your agency will save time and money if you hire a white-label SEO provider. Most vitally, your saved time, whilst still bringing in clients, allows your staff to focus on what they do best. Whether that’s selling white-label services or providing different marketing options, a white-label SEO can keep the SEO projects on track with minimal input from your team.
Adding more services to your agency offering will allow you to grow as a business. You can provide existing clients with an additional service, offering a more encompassing approach to their marketing. Plus, it allows you to advertise this new service to potential new clients. White-labelling your SEO services will ensure you grow your business sustainably over time whilst providing a bigger and better service to your existing client base.
If you’re looking for a versatile professional marketer, don’t look anywhere else. Lorna has always produced nothing short of exceptional work and often ahead of time too.”
Daniel Roberts – Director, Dan Roberts Marketing
Hiring Freelance White-Label SEO
If you want the benefits of white-label SEO by adding it to your offering, contact me today. I am available on a freelance basis to provide monthly and one-off services. I am very flexible when it comes to working styles, so I’m happy to have discussions on bespoke packages for your clients and the services you’d like to offer.
The following of my services I offer on a white label basis;
- SEO services – SEO Audits and consultancy, Technical, off-page, and on-page SEO work and SEO-optimised Content Marketing and content editing
- Copy & Content – Blog and article writing, whitepapers and case studies, product descriptions and pages and website copy.
- Web Services – Website Creation, Technical Site Improvements and SEO site improvements.
Contact me today to arrange a free discovery call and consultation