Case Study: Website Development for a New Recruitment Company

Website Design, Development & Content

Rightway Solutions is a new recruitment company made up of a team that has over 65 years of collective experience in the industry. To launch their new venture, they wanted a website that focused on their combined knowledge and experience and reflected their direct and dedicated way of working.

Challenges

• No existing branding, only a Logo
• Needed assistance for website content.
• Quick turnaround needed for launch

Suggested Solutions

Design and develop a website based on the logo, industry standards and a look and feel that reflected their professionalism in the construction and commercial recruitment field. Write text for all areas of the site that reflected their direct approach in matching clients and candidates.

Implementation

We had several meetings to discuss design ideas and how they wanted to present their business. After these discussions and research on the industry and competitors, I created some initial designs and reviewed them with the client to ensure we were heading in the right direction. The client was incredibly happy with the initial look, so I proceeded to create the full designs of the site, modifying where necessary from feedback. Once the designs were signed off, it was time for development.

WordPress was used as the framework for its versatility and to allow staff to easily update the content in the future if they needed to. The design and development were focused on creating a very simple structure that was not heavily reliant on plugins. My target is always to create websites as cleanly as possible to improve speed and reduce security risks. Once the initial frame was built, It was placed into a demo area for the client to review. At the same time, I researched and wrote content for each of the pages approved by the client at each step.

Finally, after testing the site and making changes to the content and design in the demo area, the site was made live. Lastly, further testing was done to ensure the functionality in a live environment. All this was implemented to create a smooth project process throughout.