Case Study: Content Writing & SEO Case Study for Home & Garden ECommerce Store

Evergreen Articles & SEO

An established fencing and garden company with a focus on modern design and quality, FSC certified products were seeking to boost their organic search traffic and provide information to customers online to reduce admin time spent on answering FAQs.

Challenges

• Staff spending a lot of time answering common questions on the phone and via email.
• No previous SEO work had been completed and the site had limited blogging previously
• Limited budget

Suggested Solutions

Creation of four pieces of content a month, with a primary focus on answering the most frequently asked questions and the most commonly searched for queries in relation to fencing.

Implementation

I created four blog posts a month that was fully optimised for their main search terms and with an initial focus on some of the core questions and answers that made up the majority of their audiences concerns and queries. Producing larger cornerstone pieces of content helped support other smaller topics and improve the internal linking of the site. I also optimised historical blog posts that had previously been created.

After only three months we saw some good improvements in Organic Search traffic, specifically through the blog. But as the rest of the site was not significantly optimised from an on-page or technical standpoint, I decided that investing some time optimising the website would produce better results for the supporting blog articles as well as the site as a whole.