Portfolio & Case Studies

SEO, content, copy and website examples and case studies from Middleton Marketing

Marketing Case Studies

Eco ECommerce Store: Technical, On-page & Content

Technical SEO, On-page Optimisations and Content & Copywriting for an eco-friendly stationary eCommerce website

Non-Profit Comms & Content Strategy

Comms and content strategy and implementation for a non-profit organisation that is spearheading the growth of a sustainable food system in Sheffield.

ECommerce Fashion Brand: On-page SEO & Content Marketing

A growing fashion brand required an SEO strategy that would help them grow its business organically and aid its PPC and social media campaigns.

Isaac Who: Social Media Marketing & Content Strategy

Design & Implementation of Content & Social strategy for a film production company with several audience bases.

Contemporary Gardens: SEO-Optimised Blogs

Content writing and SEO for improving Organic Search traffic and reducing admin time spent on answering FAQs.

Website Case Studies

A few examples of some of the website’s I have built in recent years.

Non-Profit Website Rebuild & Ongoing Development

Rebuild of non-profit organisation’s website and ongoing development in line with their comms strategy.

Eco Website Rebuild & Speed Improvements

Making a marketing website more eco-friendly to improve the site’s speed and minimise its carbon footprint.

Rightway Solutions: Website Design & Copywriting

Design & Development of a brochure site for the launch of a new business, including content writing for all pages

BB Commercial Clean: Website Design & Build

A new venture needed a professional and focused site that would showcase their commercial cleaning services and superior focus on the details.

“We can only say good things about Lorna. Her work on our website, search engine optimisation and digital marketing strategy has been instrumental to our growth over the last six years. Her work has paid for itself many times over.”

Bill Jackson
Managing Director – VIP VoIP

“Lorna has a wealth of marketing knowledge and is a fantastic project manager. Her experience and determination would make her an asset for any project.”

Jon Screaton
UX Benchmarker – Baymard Institute

“I really enjoy working with you, I think that you have a real in-depth knowledge and do very clear research about what we are working on and a real patience, both in terms of recognising the challenges of what we are working with and responding quickly when it has to change. “

Selina Treuherz Partnership Coordinator – ShefFood

Content & Copy Examples

Product Descriptions

Content & Comms

Content Creation with a focus on education & entertainment. Blogs are all optimised for SEO, and articles are always written with the target audience in mind. Here is a sample of my work, including B2B, B2C & Non-Profit comms :

Web Copy & Case Studies

  • Web page copy following full SEO audit for entire site 20+ pages Panda Joy – 2022
  • Web page copy following full SEO audit and technical refit of site, 30+ pages Sheffield Surfacing – 2022
  • Web page copy following the creation of the website, 10+ pages TT Plant – 2022
  • Web Page Copy for new company website Rightway Solutions 10+ pages Rightway Solutions – 2021
  • Case Studies for property company – Case Study 1 & Case Study 2
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