Case Studies
Year of Work: 2024 - 2025
SEO Audits provide my clients with a clear, actionable steps so they can improve all areas of their website’s SEO. I have provided audits across a whole range of industries and sectors, including
Year of Work: 2022
A new eco-friendly brand contacted me for help with its website’s SEO strategy. Their website was a year old and had not gained much traction in its first months, so the owners were looking to expand their audience by developing the SEO of the site and increasing sales for their eco-friendly and green products.
Year of Work: 2024
An established luxury jewellery brand with a focus on zero waste production practices looking to boost their ecommerce shop with technical SEO fixes and a refined SEO Strategy. After an initial audit they agreed to further technical work and keyword research to support them further.
Year of Work: 2021 - ongoing
Following their successful campaign for achieving a Sustainable Food Places Bronze Award for Sheffield, ShefFood (Sheffield’s Food Partnership) was looking to improve its comms strategy. To do this they needed to retire their old static site and rebuild the site to improve the usability for both visitors and staff. This redesign would ensure the website was a hub for all information on all things sustainable food in Sheffield
Year of Work: 2024
Park & Donate is an ethical car park management company that donates some of it’s profits to local charities. The company was looking to refurbish their old site in line with modern best practices and the latest technology, to ensure the security of their patrons and improve their appeal for visitors.
Year of Work: 2020 - 2022
A growing fashion brand required an SEO strategy to help them grow its business organically and aid its PPC and social media campaigns which were its primary traffic sources. They are a small business in a competitive eCommerce sector that desired a consistent approach that developed their business over time and provided long-term growth.
Loved working with Middleton Marketing, Lorna did such a good job sprucing up my website and it works (and looks) so much better now. Would highly recommend.
Jessica Rosewarn
Business Owner - The Hummingbird Archive
We have worked with Lorna over the last 6 or so years. Has never missed a deadline and her work has always been stellar. Lorna is extremely capable and professional. It isn't just the results Lorna provides but awesome 'customer service' too. I never have to check up as im always kept in the know and entirely trust her work.
Dan Roberts, Director – Dan Roberts Marketing
Easiest review I've ever written.
"I really enjoy working with you, I think that you have a real in-depth knowledge and do very clear research about what we are working on and a real patience, both in terms of recognising the challenges of what we are working with and responding quickly when it has to change. "
Selina Treuherz Partnership Coordinator - ShefFood

- ShefFood - 2021 to present - Sheffield's Food Partnership website
- Regather - 2024 - ecommerce In collaboration with InstaDesign
- Neepsend Brewery - 2023 - Ecommerce
- Mark Devereux Projects - 2022 - In collaboration with InstaDesign
- Keogh's Books - 2022 - Ecommerce featuring over 13,000 products
- UK Farming’s Big Picture: Climate, Land, and Food Waste - Newspaper Article
- Poetry & Potluck More Than a Meal - Opinion piece
- By 2030, Sheffield’s food landscape will look entirely different - Online magazine
- Middleton Marketing blog