Product Type:
SEO
Customer Type:
Any
Industry:
All
Niche:
Food & Drink, Fashion, Non-profits, Medical, Ecommerce, Magazines & News, Industrial, Marketing
Year:
2024 - 2025
Overview
SEO Audits provide my clients with a clear, actionable steps so they can improve all areas of their website’s SEO. I have provided audits across a whole range of industries and sectors, including
Challenges
Most of my clients are wanting to begin some sort of SEO work on their site but don’t know where to start. Most websites I audit have been live for many years with minimal work being undertaken from an SEO perspective. They may also be very old with out of date technology and design, and most don’t have the skills, experience or time to tackle this work themselves.
Objectives
For the majority of my audit clients, they are looking to get a clear understanding of where their site is falling down in terms of their search engine optimisation and how they can improve it.
Suggested Solutions
While each audit is tailored to the website, the majority of my website audits look at the following areas; website analytics analysis, design & content review, on-page analysis, technical SEO review, Off-page SEO analysis, target audience and keyword research. All audits also include a plan of action which usually covers 3 to 6 months of suggested work and content.
Implementation
The process for my SEO audits are simple. Clients provide access to their website, any analytics they have and Google Search Console. I then collect all the data and evidence from these areas as well as research from external sources and start analysing the site.
I create an audit report to layout and discuss my findings, providing actionable steps for the reader to take and evidence to back up my results. The audits, which range from 4000 to 6000 words, are then sent to the client to read and review. They then have the opportunity to ask any questions and can arrange a meeting to walk through the audit.
Depending on their or their teams skill level, they may be able to start implementing work themselves, while others will want me to handle any future changes to the site. I’ve worked with a really mixed set of companies, some would rather handle all their own content, some already have developers in place for technical work, or are working with another SEO agency and wanted an outside perspective. Our SEO audits are their to provide clear data and guidance and no hard sell.
“I’m really happy with all the work you’ve done. This has been great, just what we needed at the right moment”
Results
Each audit I've performed has been unique to the organisation and its website, but the overall result has been the same. To empower website owners to take the next step in SEO for their site. From small technical changes to recommendations on their off-page profile, all the way through to complete rebuild recommendations and long-term content strategies, I provide clear, actionable steps for organisations looking to improve their website's visibility, functionality and design. Below are some of the SEO Audits I've completed and their outcomes.
Empowered Teams to Take on the Right Work
An online Magazine - Off-page SEO Audit: Provided the information to their PR team, who implemented the suggested off-page strategy.
Community Non-profit - SEO Site Audit: Technical and content work implemented by their development/marketing team.
Local Food Business - SEO & Marketing audit: Client made content, social and on-page changes and external development team implemented technical changes.
Eco Fashion Brand - SEO Site & Speedy Green Audit & Advanced Keyword Report: Technical fixes implemented by MM, client took on content and on-page work
Helped Clients See the value of Developing or Rebuilding their sites
Paid Marketing Agency - SEO Site Audit & brand Review: Decided on a website rebuild with full copy, which Middleton Marketing designed and deployed.
Industrial Manufacture: SEO Site Audit: Decided on a website rebuild with full copy, with Middleton Marketing providing additional Keyword Research and all content
Sustainable Jewellery Maker: SEO Site Audit: Small project to fix technical and design issues on the site.
Developed Lasting Relationships with Long term SEO Projects
Handmade Jewellery Brand - SEO Audit: A 6-month SEO Project for on-page optimisations and technical work.
PR Agency - SEO Audit: A 6-month SEO Project for on-page optimisations, technical improvements and blog editing for their content team.
Medical Organisation - SEO Audit: Creation of blog, on-page optimisations for key services and blog development.
Ecommerce Retailer - SEO Audit: A 12-month SEO Project covering on-page, technical, design, content writing and consultancy as part of a large marketing team.