Product Type:
Website Design
Customer Type:
B2B
Industry:
Commercial
Niche:
Car Parking
Year:
2024
Overview
Park & Donate is an ethical car park management company that donates some of it’s profits to local charities. The company was looking to refurbish their old site in line with modern best practices and the latest technology, to ensure the security of their patrons and improve their appeal for visitors.
Challenges
Current site out of date in terms of technology and designPoor speeds and carbon scoresBloated back end
Objectives
Create a clean, modern ecommerce site that provides all the functionality needed to run the organisation.Communicate the company’s values and services to a growing audience.
Suggested Solutions
Rebuild the site using a streamlined theme, the latest technology and a small collection of plugins to maintain efficiency, speeds and reduce the cost of maintenance.
Implementation
We created a very simple modern design, directing users to the most important aspects of the site such as finding a parking space or paying a fine. We utilised a speed optimised theme that integrates with WordPress’ native Gutenberg to ensure quick speeds for users and reduced admin bloat.The design was updated to reflect modern styles but selected original elements and colours to provide some continuity from the original site. Colours and fonts were upgraded to provide a greater degree of accessibility and images and icons provided clear visual cues for users.We provided additional training for new elements and functionality but kept the majority of the back end functionality the same to allow staff to quickly get to grips with the new site.
Results
The client was very happy with the updated look and smooth navigation for users. Other than our final handover training their required no further training to update the website and are able to add new sites quickly and process orders efficiently
A+ in Carbon Score
Carbon score improvement from D to A+
Page Speed Insight Improvements
Speed improvements on desktop from 79 to 98, accessibility 87 to 92. Speed improvements on mobile from 43 to 98, accessibility 84 to 92
Maintain ease of use for client
The client was able to maintain continuity in managing the site with a quick handover